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Case Study - Kikkoman Sales USA

Sales Training Game and Trade Show Event

Kikkoman had a unique challenge at the School Nutrition Association Convention in Denver. They were competing for attention against some of the giants in the food industry (Kellogg's, Tyson, The National Dairy Association and every other major food company you can imagine) for the attention of convention goers.

Kikkoman at Trade Show in DenverOur task was to create buzz, energy, excitement and to inform those at the show about how Kikkoman products can help them in the school kitchen.

We created custom questions about Kikkoman, school nutrition, Denver and a lot of fun, general questions to keep the show moving. Questions led into us being able to inform both the players and those watching the shows.

The results were that we "Exceeded all expectations" and we were one of the busiest booths on the trade show floor. But it didn't stop there. Our host made sure to gracefully hand over the players and the crowdTrade Show Booth Kikkoman to Kikkoman's sales staff so they could capture their information for follow up after the show.

We also worked with Kikkoman at their sales meeting to get the sales crew to embrace the idea of the game show at the Trade Show at their sales meeting in Las Vegas.

Their only challenge... how to top these results next year.

How can Game Shows To Go help you be the busiest booth at your next trade show? Contact us today and let's discuss it.

See more pictures of the event on our facebook page.


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Site last updated on March 26, 2019

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